Press Release

Spring Summer 2017

At leisure, athleisure, cultivated effortlessness.

The Pucci DNA, now.

Holiday as a state of mind: light-hearted, fuss-free. Luxe as personal time spent in beautiful environments.

Optimism, dynamism, sophistication.

A day at Museo Marino Marini: Florence, from a modernist angle.
Straw hats, crochet bags, Fifties nods - reshuffled.

An afternoon around the Raleigh’s swimming pool: brassiere tops, asymmetric full skirts, pajamas, liberated bodies.

Daywear, easy-to-wear, everywhere: a respectful interpretation of the Pucci codes.

The Pucci staples, remixed: the chemisier, the t-shirt dress, the shirt, the printed skirt.

The new Pucci staples, reaffirmed: the parka, the scuba top, the crinkled coat, the pailletè tee.

Demure allure, at a metropolitan speed: a gentle clash of sport and ladylike. Swirls spinning from silks to intarsia furs. Outsized flounces running everywhere, as a sign and a signature.

Athletic attitude: swimwear as outerwear, Pucci’s indispensable jersey.

The logo, as a definitive mark: blown-up on the outsized shopper.

Pucci’s prints: Vortici, Bamboo, Ranuncoli, Bermuda Dance. Swimming pool motifs inspired by Miami’s Raleigh.

Emilio’s bright colors: sky and iris blue, optic white, grass green, tangerine, cyclamen, graphic black.

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