Press release

Spring Summer 2018

Come as you are: in a swimsuit or a caftan, wrapped in an embroidered towel or demure in a shirtdress.


Ease, effortlessness, elegance: the quintessential Pucci values are given a feisty spin. Crystals glitz, ruffles twinkle like foam on the sea waves, little dots give rhythm to prints, broderie anglaise provides freshness and grace.


Fluid shapes. Delicate hues. Bright touches.

An idea of softness translated into transparencies.



A joyous collision of summer essentials. Shirt-dresses, duchesse jumpsuits, shorts. Tunics and caftans, both short and long. Liquid jersey dresses with leather trims. Liquid pants, neat sports jackets. Swimsuits and leggings.


Craft and embellishment, with an easy touch: cut-out lace assembled in Pucci patterns, mirrors-embroidered broderie anglaise, silks, cottons, prints in solid colors and laser cut dots, patches on postcard tops.


Putting a stamp on the fun: Emilio Pucci labels are used as textural patches. Patterns get mixed and matched, and so are fabrics.  A sporty spirit runs through, with the emblematic Pucci zing.



White, aqua, coral, emerald. “Nisida” and “Flamingo” prints. Pucci stripes.


Duchesse, jersey, faille, charmuse, georgette, towelling, stretch cotton, washed silk, perforated leather. 


Summer fun as the joy to play with accessories: coral necklaces, oversized sunglasses, twill “Zenzi” mini bags. Metallic leather and pvc are mixed to create multicolor wavy patterns on sandals. Perforated pointy shoes. Toweling pool slides. The new Capri sandals.


Glamour as fun, and fun as easiness.


Come as you are.


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