Emilio Pucci launches the Fall/Winter 2016-17 Campaign

July 2016
Emilio Pucci is pleased to announce the debut of its new Fall/Winter 2016 -17 campaign under the Creative Direction of Massimo Giorgetti. The scenes reveal the new vision of the Florentine Maison: past and future, elegance, metropolitan speed.

The campaign was shot where it all began: Palazzo Pucci. The setting is the large roof-top terrace designed by Gae Aulenti in 1968. The breathtaking views in the background marry the brand’s Florentine heritage with the contemporary and modern spirit of the collection, giving life to a cutting edge style devoted to a new generation.

Photography by Cameron McCool under the creative direction of Massimo Giorgetti. Styling by Vittoria Cerciello. Hair by Pierpaolo Lai and make-up by Georgina Graham. Models Steffy Argelich and Harleth Kuusik.
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