Emilio Pucci takes part in Les Journées Particulières

May 2016
On 21 and 22 May, Emilio Pucci will open its doors to the public, for the third edition of “Les Journées Particulières”, in Villa di Granaiolo, where in 2011 a private museum dedicated to the history of the brand was opened, a talent center devoted to the brand’s archives where young people and schools can carry out research.

The day-to-day activities of the Emilio Pucci brand will be related by the people who work there – the pattern makers and dressmakers, designers and print stylists – to fans, professionals and all the public who have the pleasure of visiting the Villa on a route through different exhibition spaces, a journey in a unique place to discover the brand’s heritage, its tradition and modernity, past and present.


Villa Granaiolo is the Renaissance-era Tuscan residence owned by the Pucci family since the 16th century. Its minimalist architecture is an elegant and subtle juxtaposition between the original white Roman façade and windows framed in Florentine stone. The villa presides over the splendid Tuscan countryside, midway between Pisa and Florence. Along with the Palazzo Pucci, Villa Granaiolo was one of the Marquis Emilio Pucci’s favourite properties, which is why his daughter, Laudomia, decided to transfer some of the House’s archives to the premises and create a private museum there. In addition to the exhibition rooms, the villa houses the “Talent Centre”, a multi-purpose space dedicated to training talented young people who are free to experiment with and express their creativity in the fields of art, fashion and design.


The new edition aims to highlight and celebrate the excellent craftsmanship of the Maison and the transmission of its know-how to new generations. For this third event, visits to the exhibition rooms and talent center will focus on different aspects:

“ELEMENTS”: an exhibition outlining the elements and codes that define the brand and provide its distinctive character by Maria Luisa Frisa.

“HANDS”: follow the House’s print and fashion designers as they impart and enact the brand’s unique expertise.

“SCHOOLS”: a number of students from Polimoda (Florence), ECAL (Lausanne) and Central Saint Martins (London) are involved in the projects.

There will be two key events in the talent center.

The PRINT WORKSHOP where you can witness the creation of prints using all the know-how of the Maison, from classic use of the print to lifestyle. The expert PRINT DESIGNERS along with the YOUNG TALENTS from Central Saint Martins will create prints inspired by the theme “Jet Set, Holidays and Summer”, using the latest manual techniques and digital processes.

The PATTERN WORKSHOP will involve three students from Polimoda who will have the opportunity to work for a week with the House’s dressmakers, studying the correct placement of the print and the use of borders, and thus assisting in the various stages of a garment’s creation, performing the finishing touches with the expert assistance of the Maison’s dressmakers during the event.

In another area, the “Interactive Scarf” project will be presented, designed by Pauline Saglio, a former ECAL student who developed an installation that presents an innovative and poetic way to discover the world of Pucci scarves. The colors, shapes and textures of each print are enhanced by lights and sounds that alter the perception of the House’s iconic object, offering visitors an experience that stimulates all the senses.

In the same room, the public will also be able to access interactive digital content from the archive.


The Marquis Emilio Pucci founded his eponymous House in 1947. By the 1950s and 1960s he had become world famous and was dubbed “the Prince of Prints”. Emilio Pucci was a seminal force behind the renown “Made in Italy” style and quality leaving behind a legacy that reaffirmed every season with a modern spin. Today it is Italian designer Massimo Giorgetti who presides over the brand’s artistic destiny. His vision, presented in June 2015, is one of timelessness, great spontaneity and reviving the House's distinctive characteristics.


Saturday 21 and Sunday 22 May, 10.00 - 18.00

For further information: www.lvmh.com/lesjourneesparticulieres
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